JUNIORJONES are proud to be partnering with Prams For Good on their initiative to help support families in need during this difficult period.

We have donated 30, boxed brand new strollers to the cause in an attempt to help poverty stricken families who can’t afford a stroller. Getting out and about for walks, exercise and to get fresh air is so important for both physical and mental health, especially during these times.

Prams For Good


The Prams for Good initiative, which launched earlier this year is a collaborative initiative from industry specialists, with the aim of matching families in need with pre-loved prams and pushchairs, to enable them to get out and about with their babies and children. The Prams for Good campaign is aligned with UK charity partner, Goods for Good who will be distributing prams and pushchairs to families in need in the UK and overseas.


The Prams for Good campaign is working with a number of industry partners to take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK and overseas.

In addition to direct collections, the campaign partners are in discussion with pram brands and independent retailers across the UK, with the aim of creating a nationwide hub of drop off and collection points for the pushchairs, for ultimate redistribution to local charities.


Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live. Worrying statistics, made worse by job losses in the past year due to the COVID-19 pandemic as well increasing numbers of refugees seeking asylum.

The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:

  1. Help poverty-stricken families both in the UK and across the globe.
  2. Improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.
  3. Work towards a greener planet – so many prams are dumped, and we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.


Goods for Good is a UK registered charity which redistributes overstocked and unwanted goods from places where there is too much, to places where there is too little, improving people’s lives and achieving more balance in our world. Its mission is to alleviate poverty and reduce waste by delivering essential, life-changing goods to those in urgent need in the UK and internationally.

Goods for Good believe it makes economic, social, moral, and environmental sense for resources to be spread more evenly through the world so that unwanted goods in communities where there is plenty can be shared with communities where people are living in desperate need.

To date the charity, which was founded in 2014, has delivered over £23 million-worth of humanitarian aid to 24 countries across 4 continents, including the UK, Moldova, Ukraine, Romania, Greece, the Middle East, Africa, and the Philippines. Working with 135 organisations, including NIKE, IKEA, UNIQLO, PUMA, The Dune Group, Harrods and Silentnight, over 3 million people, globally have been supported.

Since March, as part of its Covid-19 UK response efforts, Good for Good has distributed:

  • £550,000 worth of goods;
  • To 43 UK charities;
  • Helping over 100,000 people receive everyday essentials.

Since the charity was started in 2014 they have saved 528 tonnes of essential from either being incinerated of being sent to landfill. Reducing our collective carbon footprint by approximately 657 tonnes of CO2 emissions

In addition to the goods donated by businesses, Goods for Good also collects preloved items from the community sources in the UK which are sorted and packed by our community of over 200 volunteers.

Read more at and see how you can also get involved.



Watch the Demo Films

Head over to our Demo Film page to watch mum of 2 Zoe demonstrate just how easy our strollers are to use.

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